Become Great

This category contains 16 posts

Get to know your readers

Zygmunt Bauman In Identity, a short book based on an email exchange between Zygmunt Bauman and Italian journalist Benedetto Vecchi, the sociologist discusses the question of identity in the context of what he calls ‘liquid modernity’. Bauman’s thesis  is that we have moved from a solid to a fluid phase of modernity, in which nothing … Continue reading

Content Rhythm

Very often, editors don’t let themselves  to grow and offer new ideas for content, so they will stick to the basic area of presentation that will fell more comfortable to them. This is when art directors should react and help them. If the story is great it should look great. This way you will make … Continue reading

Front page – problems

Same photo, different newspaper, different design One of the biggest problems that you may face creating the front page is  the lack of visual factors that would be central element of the page and its anchorage. You do not need any specialist or art director to know that the photography or some other visual element … Continue reading

Front page

Cover page, magazine Wired First and most important fact – cover pages are not to be studied, you need to respond on them.   The time that readers spend on the cover is shorter and shorter, and if your sale is based on  daily struggle for readers – then your cover page should be designed … Continue reading

Steps to design success

Accept television politics – the fresher news as the ultimate goal. Descend into the neighborhoods to the suburbs and readers in their local communities, the deeper the better Develop content that follows the lifestyle of young people and that they are important, change in the position and habits of newspapers in relation to many non … Continue reading

A well-designed news publication must have

A  Back to Basics A minimum three strong stories (high-performance emotions); At least one  “beautiful” picture that will tell a story in 10 seconds; List of what I need to know and I can find in the publication; List of what I should know if I have extra five minutes; Something that will make me … Continue reading

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...


Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.


When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...