advertising

This tag is associated with 8 posts

Gannett report suggests newspaper industry will lose more than $1 billion in advertising this year

by Rick Edmonds By the third quarter, the revenue picture for the newspaper industry is pretty well set. Now that the Newspaper Association of America has stopped compiling quarterly results, we need to look to public company reports for a proxy. And Gannett, which owns 81 community newspapers and USA Today, is representative all by … Continue reading

Poynter. 13 ways to get your journalism project crowdfunded

by Laura Shin at Poynter While handwringing over financial support for journalism is nothing new, it’s been especially fraught recently. From the Nate Thayer/Atlantic dustup to the possibility that the Tribune papers may be sold to the Koch brothers, everyone in media seems worried about funding the Fourth Estate. One hopeful sign for such worriers: … Continue reading

Pepsi Logo Timeline: The Evolution Of The Company’s Brand

Pepsi was created  and developed in 1893 by a pharmacist named Caleb Bradham. First it was introduced as Brad’s Drink, but on August 28, 1898 drink was renamed to Pepsi-Cola , then to Pepsi in 1961. Pepsi logo has undergone a number of tweaks and major revamps…

Facebook redesign

Facebook overhauls news feed to give more space to music, games and ads. The new design will be gradually made available over the coming weeks, with users able to sign up to a waiting list for early access. Zuckerberg said the Facebook news feed aimed to create a “personalised newspaper” for the site.   Facebook … Continue reading

How much do newspapers think their audiences are worth?

How valuable are newspaper readers online and in print? We thought: why not look at the prices. We took a look at the advertised rates for online and print ads across seven UK national newspapers using their own freely available rate cards – with a little help from paidContent’s Robert Andrews’ piece on online CPMs … Continue reading

Windows 8 Lands on 14 Conde Nast Covers

For 14 of Conde Nast‘s December issues of magazines including Wired, The New Yorker, Vogue and Glamour, the covers won’t look anything like the standard ones. Instead, they’ll look like Windows 8 Start screens… Microsoft’s massive ad campaign promoting Windows 8 has arrived in magazines from publishers including Hearst, Time Inc. and Conde Nast. But … Continue reading

Meet Fernanda Romano, Chief Creative Officer and Partner, Naked

Fernanda Romano was born in São Paulo in Brazil and has a degree in Business Management with an emphasis in Public Administration from EAESP – Fundação Getúlio Vargas. She started her life in advertising at Carillo Pastore Euro RSCG in São Paulo and worked for several internet companies before joining DM9DDB early in 2002. She … Continue reading

10 Principles Of Advertising by Bill Bernbac

1. Go to the essence of the product. State the product’s essence in the simplest terms of its basic advantage. And state this both tangibly and memorably. 2. Where possible, make your product an actor in the scene; not just a prop. This makes for a tremendously effective method of getting your product remembered. Because the provocative … Continue reading

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...

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